Claims vs Arguments Essay

Claims is defined as, â€Å"a statement asserts something to be the case or not the case† (Critical Thinking: Issues, Claims, Arguments, 2011), which is consistent with the definition given by Wood (2012,Topic 1,p.7), which states that a claim is an assertion or demand for recognition of a truth, an example of a claim is â€Å"Organizational behavior is an essential subject†. And I agreed with the two definitions on claims because, based on my personal experience as a former team member of my college’s debate team, everyone is allowed to make claims over the subject that was chosen to be debated. On the other hand, an argument is defined as, â€Å"sets of propositions (claims/statements) which contain premises that are offered to support the truth of a conclusion† (May,2010), or in another words, it means â€Å"trying to convince each other on things we don’t agree on† (Critical Thinking: Issues, Claims, Arguments, 2011). Using the above example, others may not agree on my claim and say â€Å"Organization Behavior is not an essential subject†, this is where an argument begins and to support it, there are 3 ways to do so, supporting an argument with authority, evidence and a persuasive writing style. Supporting an argument with authority means, â€Å"To bolster an argument is to use the word of an expert†, (Roberts, 2010). However, there are pros and cons to this statement, the pros are because he/she is an expert, and has been in his area of speciality for many years, therefore, his/her words can be reliable and can be used to support an argument. But not forgetting that the words he/she said could be based on his/her personal opinion and could contain certain level of biasness. For example, â€Å"Organisational Behaviour is an essential subject† because my lecturers said so, this may not be convincing enough. To further â€Å"enhance† your argument, it needs to be supported with evidences, such as facts personal experience or an actual event. A strong thesis also requires solid evidence to support and develop it because without evidence, a claim is merely an unsubstantiated idea or opinion (Indiana University Bloomington, 2010), I agree because solid evidence will provide the competitive advantage over others. For example, â€Å"Organisational Behaviour is an essential subject because as a team leader in a multi-racial company, I applied what I’ve learnt on managing for diversity, not only does it prevent inter-racial conflicts, it also improves the company’s productivity.† This is obviously a better argument compared to earlier argument. Lastly, after gathering all evidence, we need to try to get the readers to agree on our argument; this is where persuasive writing style comes in handy. According to Landsberger (1996), in persuasive writing, we try to convince others to agree with our facts, share our values, accept our argument and conclusion. CONCLUSION In conclusion, the difference is that claims are statements made by someone on a certain issue, whereas an argument occurs when others do not agree and wishes to argue with their own claims. An argument needs to be support with authority, evidences and persuasive writing, evidences is the most important factor in my opinion as arguments are mostly based on facts, and facts needs to be accurate and be related to the argument as much as possible.

A Virtuous Woman Essay

Kay Gibbons can be said as one of the remarkable writers during her time. Despite of her past experiences especially during her childhood, remained strong and determined to pursue her dreams and make everything possible through her novels. Gibbons was born in 1960 at Wilson North Carolina. She is the daughter of Charles and Alice Butts. Her father is a tobacco farmer who is an alcoholic while her mother is a simple housewife. Her mother has a bipolar disorder that caused her death. She was first married to Michael Gibbons but after few years, they separated. Despite of the separation, Gibbons had her children namely Mary, Leslies, and Louise. She got married again to Frank Ward who is an attorney, but they separated in 1995. Now, she lived in Raleigh, North Carolina. According to researches about Kay Gibbons’ life, she loved reading a lot. In order to read books, she walked for three miles just to go to the Bookmobile where everything can be read for free. Acknowledging this kind of talent, she started writing her own novel. Her first novel was â€Å"Ellen Foster† in 1987. After a successful launch of this novel, she wrote another novel entitled â€Å"A Virtuous Woman† in 1989 that brought more success to her uprising career. After the two novels, she made another 6 novels – â€Å"A Cure for Dreams† in 1991, â€Å"Charms for Easy Life† in 1993, â€Å"Sights Unseen† in 1995, â€Å"On the Occasion of my last Afternoon† in 1998, â€Å"Diving Women† in 2004, and â€Å"The Life All around Me by Ellen Foster† in 2005. As we can see through Gibbons’ title of her novel, everything is about women. She talks about the weaknesses and strengths of women through her novels. However, she makes sure that women are winner in their duel against men in terms of social situations and relationships. One of the examples of Gibbons’ comparison of men and women’s capability in terms of relationship and love was her novel â€Å"A Virtuous Woman†. The story of Kay Gibbons entitled â€Å"A Virtuous Woman† is about an incomparable love between a couple that has been in love with one another despite of their age gap. Ruby is 20 years old while Jack is already 40 years old when they met each other and fall in love to one another. Despite having their gap, their love to one another bloomed in a lavishing way. Until one day, Ruby died due to lung cancer. Jack became paralyzed emotionally and intellectually because of her wife’s death. He grieved alone after his wife’s death. He also remained strong physically but he could not already utilize his body. This is a love story, plain and simple. It’s the tale of a 40-year-old tenant farmer and a 20-year –old daughter of the gentry, who happen upon each other through fate or by chance. Jack and Ruby alternately tell the story of their marriage, painting a picture of deep and varied color. They speak of the everyday events that shaped their lives, their shard philosophies, and their different approaches to problem solving. This creates a crystal-clear picture of a deep and abiding marriage of both body and soul. But late in the novel, Ruby dies of lung cancer, and Jack is left alone with his recollections and his grief. This audio review shows that Gibbons made a good attack in her novel. She opened a wide variety of perspectives and ideologies within her story. Though it was a simple story, stating everything of the characters’ everyday life and relationship, Gibbons put something into those scenarios in the story that readers could not also express. It means that her point of attack with every chapter of the novel is not the usual content of a story. These are the images and symbolisms in the novel. Readers can see but they could not understand the real meaning for they were showered with abundant conditions of the characters and their conflicts. Because the theme of the novel is love, Gibbons stated different arguments of acceptance, humility, contentment, and happiness. By showing the situation of the relationship of Ruby and Jack, Gibbons also explored the life of a young woman feel in love to an old man. Even if Jack is not that old, their age gap gave definition to the quotation, â€Å"love is blind for it comes in different sizes and shapes. † Her justification and evidence of true love were all stated in the novel. However, the question with this is that Ruby died first while Jack lives longer, why does Ruby became the virtuous woman? It is an amplification of women’s gravity towards men. Despite of her sickness, Ruby still work for her husband’s contentment while at home. Before she died, she preserved all things and foods needed by Jack for the next few weeks. She remained strong before she died. Her life during her first relationship was very tortuous that gave her inoperable tumors. However, despite all of these causes, she opened her life again to jack and gave him the best while she was suffering from her illness. Though Jack knows that Ruby is already suffering from her cancer, he still thought for his own self. As both characters in A Virtuous Woman come to grips with their impending tragedy, the interior monologues that Gibbons has Jack and Ruby voice in the novel propel it forward. Toward the end, Gibbons switches to a third-person perspective as the motivations and actions of other characters involved in Jack and Ruby’s life come into play. Elements of fiction developed the theme through its setting that gives atmosphere and connection between the story and the characters. Another element is the characters. They are the determiners of the story, whether to push each other’s character or to leave one another in vain. Characterization is also important in this theme because characterization moulds the characters into a certain aspect that is connected to the theme of the story. Another important thing to consider in showing the theme of the story is the plot. There must be a convincing conflict, a distinct climax, and a strategic resolution and lastly, the symbolism within the story. The theme of the story mostly manifests on the author’s symbolism whether nature, actions, or words of the characters. All of these things should be stated clearly in order to give its readers the justification to conclude the theme of the story because the author does not state his or her theme in the beginning of the story. Readers should obtain the meanings of the symbols, setting, and characters of the story in order to acquire the theme. When it comes to these elements of fiction, Gibbons stated her setting, characters, symbolisms, plot, conflict, and characterization thoroughly. She characterizes her characters in a simple but significant way. Her setting is also simple but her strategic attack towards every single situation in the story is different. She showered her readers with different symbolisms even if the plot and conflicts are simple. It means that a writer does not need to find strange plot and conflict just to attract readers. In terms of Kay Gibbons’ effectiveness, it can be said that she is an effective writer. She knows how to create imaginative characters with true personality. Once a reader read her novel, it was like a form of watching because the reader cold explore various elements of the characters, the settings, the images, and the whole plot of the story. She can also be seen as a feminist because she made sure in her novels that women are higher than men in almost every aspect. It is maybe because of her personal experiences as a wife and a daughter. As a whole, Kay Gibbons’ creativity and style towards her novels gave an opportunity to other women to show their meanings through their novels. It should not be an autobiography story but a way to show the society that women are not just instruments of men for they have their own identities. Kay Gibbon had learned from all her experiences in life. What she wants to experience with men was stated in her novels because in her novels, she can control men and gave them their weaknesses. It means that Gibbons’ is empowering women to stand in whatever kind of situation they may be. She described women as virtuous for in the society, women are only instruments and subjects. Through her novels, women are powerful and amazing in everything they do. Works Cited DeMarr, Mary Jean. Kaye Gibbons: A Critical Companion. Connecticut: Greenwood Press, 2003. Gibbons, Kaye. A Virtuous Woman. New York: Vintage Books, 1990. â€Å"Kaye Gibbons. † Contemporary Authors Online. 2006. Thomson Gale. Northeast Alabama Community College Lib. , AL 17 Oct. 2007 . Kaye Gibbons Home Page. 2007. 17 Oct. 2007 . Taylor, Maurice. â€Å"A Virtuous Woman. † Library Journal Apr. 1989. 17 Oct. 2007. MAS Ultra – School

Norman Finkelstien Essay Example | Topics and Well Written Essays - 1250 words

Norman Finkelstien - Essay Example It was not simply writing on the Holocaust that Finkelstein saw to be fraudulent, but an entire â€Å"Holocaust industry† pushing this particular past on the present for both ideological and financial gain. Finkelstein's criticisms of what were perceived to be misuses of the Holocaust were neither the first word nor the last on this subject. As the accusations leveled at Leai suggest, right from the outset, questions were raised about the mixed motives behind representing this particular past. With the increasing prominence of the Holocaust in popular discourse since the 1960s, those dissenting voices have gotten louder, reaching a deafening crescendo in Finkelstein's damning critique of the Holocaust industry. But Finkelstein's claims of the existence of a Holocaust industry drew on a much longer tradition of critical reflection on the popularization of the Holocaust. Much longer history of the criticism of Holocaust representation can be seen developing alongside the history of that representation. There are two broad strands in this disparate literature. One strand has questioned what has been seen as an overemphasis on the Holocaust in general, and by Jews in particular. Another strand has not questioned all contemporary concerns with the Holocaust per se, but has critiqued specific representations of the Holocaust—movies, museum exhibits, and books—in large part on the grounds of inauthenticity. What unifies these two broad strands—and such diverse writers as Norman Finkelstein and Elie Wiesel—is a refusal to accept any cultural product that draws on the history of the Holocaust as by definition a good thing, simply because it makes this past known. Within the more restricted criticism of someone like Wiesel, there can be, and have been, inappropriate Holocaust representations. From the more radical perspective of Finkelstein, all the products of the Holocaust industry are rejected as little more than attempts at â€Å"J ewish aggrandizement.† 4 While these two critical strands differ quite markedly, beneath both lies the deeper question of whether all the more recent talk about the Holocaust is a good thing in general, and whether it is a good thing for Jews and non-Jews in particular. However, such criticisms have recently been themselves subject to criticism. In the aftermath of the publication of Finkelstein's book in particular, voices were raised against the questioning of both specific Holocaust representations, and the perceived centrality of the Holocaust. The attack on the Holocaust industry by Finkelstein and others has been challenged and critiqued, perhaps most importantly, in an essay written by Alvin Rosenfeld in the American Jewish Year Book for 2001. There, Rosenfeld argued that the criticism of what was perceived to be a contemporary overemphasis on the Holocaust amounted, explicitly or implicitly, to calls for forgetting. If the Holocaust was to be increasingly forgotten, as critics of the Holocaust industry advocated, the result would be, Rosenfeld suggested, that Jews would â€Å"return to the kind of vulnerability that preceded Auschwitz and helped bring it about.† 27 However, before reflecting on the recent debate over the broader critique of the Holocaust industry, there are narrower criticisms of the specific products of the H

Compare the IMF and the World Bank Essay Example | Topics and Well Written Essays - 1000 words

Compare the IMF and the World Bank - Essay Example Consequently, the paper will look at the institutions’ purposes, structure and size, funding sources and recipients of the funding. Most individuals find it difficult to distinguish between the IMF and the World Bank. Even one of its founding father (John Maynard Keynes) admittedly implied that he could not differentiate the two institutions during their inaugural meeting. The Bretton institution is a synonym for both IMF and the World Bank. This name originates from a New Hampshire village, USA where the institutions were founded in July 1994 by delegates from 44 countries. These two institutions are intergovernmental bases supporting the world’s financial and economic order structure. The United Nations setup the institutions with a division of labor notion. Both agencies are directed and owned by their member states governments. For example, the most populous nation (china) and the world’s largest industrial power (USA) are member states. Generally, nearly all nations on earth are members of both agencies. Also, both agencies task themselves with financial and economic issue of their member countries. Therefore, they dedicate most of their efforts to strengthen and broaden their member states’ economies. Additionally, both agencies’ members attend international conferences and use the same tone to speak (they both have economics as their main theme). Lastly, the institutions hold common annual meetings. These meetings are extensively covered by the media. The World Bank at its formation was assigned goals. Thus, it has a primary purpose of economic development financing. Its first loans were directed at the war torn economies of Europe during the 1940s. The bank refocused its goal to assisting the poorer nations after countries in Western Europe recovered and became economically self-sufficient. The bank has since advanced more than $330 billion dollars as loans to its members since its inception. Consequently, the World Bank

Choose from description below Research Paper Example | Topics and Well Written Essays - 750 words

Choose from description below - Research Paper Example The author gives a good example of Europe during the Cold War when a huge percentage of the countries embraced the constriction of their soldiers (Yew-Kwang 374). However, the military draft was governed with a lot of controversies ranging from the costs incurred on the same which has forced a huge percentage of the countries to focus on volunteer efforts from other agencies so as to evade the costs (Yew-Kwang 375). Additionally, the weapons adopted in the war system are actually extremely sophisticated which has also contributed immensely to the elimination of conscription (Yew-Kwang 374). Despite the fact that the author argues, that the military draft may involve a lesser cost, it is arguable that the costs of paying this fee will be burdened on the taxpayers who have to overstretch their pockets to cater for that fund (Yew-Kwang 375). Sands’ article argues that the military draft may be useful for the protection of the humans, but the challenges that come alongside it are massive. The author gives an example of the Soviet bloc during the 2nd World War (Sands 33). The article also explains that adopting an all-conscript force is actually too expensive and does not save much cost for the taxpayers (Sands 33). Leaders of the present day era, as Sands argues, are ones that military forces and not military-conscript forces (34). Hummel explains that the military draft was applied in the case of USA during the Mexican war (30). The practices of the militia were by then varied from state to the other, some states spending about 2.5 % for the military draft (Hummel 40). Hummel takes a stand by saying that the difference portrayed in the USA militia drafts kept improving over the years, which led to efficient services from the militants (48). However, the author concludes by saying volunteer militia would be fit today, as opposed to provision of drafts as well as coercion to the militants (Hummel 69) Critique Yew-Kwang’s article may be termed as a vali d one for the study of the topic. It begins from the perspective of the author on what they would have done if they were to choose for or against the military draft. The author then gives an introduction that summarizes the paper. The next section focuses on the analysis of the work which is also explained in the form of graphical representation to explain the author’s perspective in details. The author also gives a simple model of calculation of the draft and its implications in a graphical representation with formulae to explain the graph (Yew-Kwang 379). From the conclusion of the article, it is evident that the author supports military draft in a way as he argues out to the economists that the draft may attract desirable costs. Sands’ article is in prose from and is seemingly one that contains explanations that may not actually be justified on the basis of the conclusions made. If the author had actually given raw data probably from the military personnel, the arti cle would have had a stronger implication on the reader or researcher in this field. Lastly Hummel’s work gives a historical account of what had been taking place throughout the world regarding the provision of military drafts as well as their effectiveness. With a detailed account of some of the wars fought during the time, the reader gets a clear glimpse of the exact picture of what ensued during the past and what needs to

Amazon Kindle And Its Innovativeness Essay Example | Topics and Well Written Essays - 1750 words

Amazon Kindle And Its Innovativeness - Essay Example At the same time, institutional economics define innovation as an important economic activity for reducing transaction costs and thereby improving operational efficiency. According to Leger and Swaminathan (n.d), the evolutionary economics defines innovation entirely different from neoclassical theories and assumptions; and it illustrates innovation by reconciling the micro and macro evidence. In the context of international trade, â€Å"endowments and factor prices, market structure and competition, and demand pull factors† are the determinants of innovation. Sundbo (2003) reflects that innovation process is generally classified into three types such as product innovation, process innovation, and strategy innovation. Tidd, Bessant, and Pavitt (2005) state that under product innovation, an organisation tries to bring a new product or service to life with intent to meet customers’ changing requirements whereas the process innovation attempts to increase a firm’s bottom line profitability, managerial control over costs, productivity, and employee job satisfaction. In the view of O’Marah (2005), the process innovation also benefits customers by increasing efficiency in supply chain activities such as timely product or service delivery. Finally, strategy innovation is about restructuring the prevailing industry methods of creating customer value for the purpose of adding additional value to the company’s market stature and creating new markets and customer groups for wealth maximization.

Argumentative Thesis Essay Example | Topics and Well Written Essays - 1250 words - 1

Argumentative Thesis - Essay Example Since skin grafts are also treated as external bodies, it appropriately also gives an insight into how the patient’s body may treat an allograft and an autograft and why the treatment is different. In ACL surgeries allografts are considered as foreign tissues while autograft are not hence the former needs a greater length of time to be incorporated when compared to the latter which makes autografts the better choice owing to early and safe incorporation thus this served as a strong support point for my thesis statement. This article discusses the problems that a sportsperson faces after an ACL injury and surgery. It mostly looks into the trauma faced by sports people who have been victim to some sort of field injury. The article correctly identifies the reasons behind the need of quick recovery for such people. The content helped me conclude that the surgery opted for must be such that the recovery time is minimal but it should also help the person return to the game. The goal of my thesis was to prove why autografts are a better option. Most ACL problems are linked to physically active people, so it becomes really necessary that the tissue chosen for surgery (autograft/allograft) has to help the patient return back to their normal lives as soon as possible since most sportspeople depend on the sports for their livelihood. From this source I learnt how ACL tearing occurs and how it affects the patient. For my thesis understanding the reason behind an ACL injury and the aftereffect was beneficial and crucial because then it becomes easier to understand the expectations from an ACL reconstruction and select the appropriate graft tissue. This article talks about the kinds of tissue grafts, organ grafts and immunity of the body in detail. It states the difference between cadaveric grafts and own tissue grafts and the various pros and cons involved. The article also discusses the effect of graft surgeries on the human

Technology in Air Pollution Reduction Research Paper

Technology in Air Pollution Reduction - Research Paper Example The paper "Technology in Air Pollution Reduction" discovers Technology in Air Pollution Reduction. Particulate matter can also be removed using an Electrostatic Air Cleaner (or Electrostatic Precipitator). An Electrostatic Air Cleaner is used in industries such as pulp mills, oil & fired utilities and oil refineries. Putantunda suggests that this air pollution control method uses the energy generated by an induced electrostatic charge, to collect particulates from any flowing gas. The filtration devices are efficient and effective in trapping particles, like dust and smoke, from a stream of gas. The mechanism of Electrostatic Precipitators (ESPs) involves: gas ionization, electric charging of the gas particles, transportation of the particles to the collection surface of the ESP neutralization of the charge of the gas particles and removal of dust particles from the collecting surface. The ESP is advantageous because it is can be modified during manufacture so that it has a near perf ect efficiency of collecting particulates. The electrostatic precipitator can also work automatically when fitted with control devices. An important consideration when determining whether to engage in technology is cost. The ESP has a very low maintenance cost demands. However, the capital required to apply this technology is substantial. This technology is only restricted to trapping particulates only. It is impossible to trap air pollutants like the sulfur oxides using ESP. Sulfur oxide (SO2) is removed.... The incoming exhaust gas is sprayed with limestone generating carbon dioxide and solid calcium sulfate (Kumar, n.d.). The lime scrubber method is also used to remove sulfur oxide where lime instead of limestone is used instead. The scrubbing liquid is usually water. The particulate collection process can be follows four steps: transportation of the particles, collision of the particles with water droplets due to surface tension and the removal of water droplets from the particles. Wet scrubber technique is useful in trapping air pollutants in the form of solids and gases. It is however expensive to maintain because it easily corrodes. Another demerit of using this technology is that, it has a waste system consisting of the scrubbing liquid laden with the pollutants. After it has been used, this liquid poses a danger of water pollution if not properly disposed. Compared to the ESP technology, the wet scrubber uses more energy in terms of electricity. This is because energy is used in the flowing scrubbing liquid that traps air pollutants. However, for the ESP, the only energy applied is for the particulates being collected. Catalytic converters The Advanced Clean Air Technologies (ACAT) unveiled an advanced catalytic converter that can reduce emissions drastically; testing parameters depict a high efficiency in reducing of particulate matter released to the atmosphere and a subsequent air pollution reduction. Catalytic converters involve unsophisticated technology for the appropriate tuning of vehicle engines to control vehicle emissions. For catalytic converters to function properly, they require platinum and palladium catalysts which are attached to a ceramic material. This technology is very effective in controlling car emission as it provides a high

Taking a side on debate Essay Example | Topics and Well Written Essays - 500 words

Taking a side on debate - Essay Example This means that Americans are still confident that the Congress is able and will perform to their expectation. Were it not for the support, then most likely the Americans would give a negative responses as opposed to the ones they gave (Lowrey, 2013). Lowrey (2013) continues to state that even in the toughest situations, the Congress attempts to maintain sobriety. This means that the Congress has never failed the citizens despite the challenges faced. In the case that the Congress is keen to put the interests of the citizens first means that the entire system is fit for the country. In fact, based on the comments on various US citizens who were positive on the performance of the Congress, there is no tangible evidence on the dysfunctionality of the Congress. Walt (2011) is of the opinion that USA has over the years been the home of liberty, and a great leader to the earth. It is for the sake of the continuity of this legacy that Walt (2011), says that America’s mission to the great continent it is today needs to be continued both by all presidents and presidential contenders. Through this, American nationalism is branded. America is destined to be the focus of the world. The universality of America’s achievements and its appeal for emulation motivates the country to believe in a unique American mission (Walt, 2011). The government and all concerned stakeholders have no option but to drive America to its destiny. American Exceptionalism can therefore be termed as the blue print of America’s functionality. America has long been characterized by freedom of its people though there have been a lot of myths surrounding the same as argued by Foner (2013). The belief in a unique mission has led to America giving its citizens freedom to enjoy the American pride, regardless of the world perception. It is this unique mission that has led to setting up a democratic system and self-rule in America, ranking America as the best state in the

Integrated marketing communication Essay Example | Topics and Well Written Essays - 1750 words

Integrated marketing communication - Essay Example There is a much used clich sentence in marketing circles that goes - "If you build a better mousetrap, the world will beat a path to your door." (Crilley 2009). But according to management experts this no longer holds good today. Hence "the reality is that when you build the world's best mousetrap, customers don't naturally come knocking at the door." A product or service whether it is provided by a private or public service organization needs to market it and marketing needs marketing communication for it to succeed. According to Ms Linda Hall and Dr. Mark Wickham of the University of Tasmania, there is a lot of homogeneity in products, services and price, the concept of integrated marketing communication has become the 'new frontier' to enable organizations to differentiate themselves, their products and services from other. (Hall and Wickam). IMC is the transformation of business messages to the consumer group on an integrated basis "IMC is defined as a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force rather than permitting each to work in isolation." (Lake 2009).There are several primary reasons why organizations need to change their isolated marketing communication approach to an integrated one. They are changes in the society, changes in the economy, and changes in technology. (Varey 2001, p.254). Changes in society: The behaviour and pattern of buying among consumers have undergone a sea change when compared to a few decades back. The concept of a brand loyal market has changed to a repertoire market. An article titled 'Mistakes Marketers Make' that appeared in eh Wall Street Journal states that marketers focus on building brand loyal customers, while in reality, this concept is fast disappearing. This is truer in the case of consumer goods. "Most frequently purchased consumer goods are in repertoire markets, though many consumers don't realize it." (Corkindale 2008). The feature of a repertoire market is that customers will have a basket of goods of the same type of product which he or she will alternatively buy. "In a repertoire market, the customer will buy from a repertoire of brands (more than one brand)." (Marketing Wisdom for 2004: 99 Marketers and Agencies Share Real Life Tips). The Wall Street Journal Article mentioned earlier states that in such a case marketers need to reach a larger audience and hence resorting to an integrated marketing approach will be more practical. . Changes in the economy: The cost of media advertising is increasing as time goes by. Organizations can no longer rely on a single expensive media like the television to promote their products and services. They have to be more cost conscious and at the same time be effective. An IMC strategy uses all types of promotional media and hence a marketing mix can be developed integrating less costly media with the more expensive ones. Changes in technology: Fifty years ago, the choice of advertising media would have been limited to the print and radio and television is certain markets. A little later few televisions channels appeared which later boomed with the introduction of cable TV and direct to home services. The internet as an advertising medium also became very popular. The huge increase in choice has also necessitated in an integrated marketing strategy for effectiveness. Global business scenario: Integrated Marketing Communication (IMC) is considered as essential part of the business operations in the global business environment .Both public and private sector organisation are required to run their business in the global competitive environment. Expansion and diversification of business operations on global basis requires integrated marketing communication. Integrated communication improves business productivity and performance on a greater extend.

Changing the system of a video library Essay Example for Free

Changing the system of a video library Essay The current system is a hand written and hand handled by Mr Roberts. It is a paper database where all details of the members, transaction and return details are stored. Mr Roberts currently operates all the system by himself and he does this to keep a record of all the bookings out of the videos, he does this by pen. He finds the page in the book allocated to the member, writes when the person needs to bring it back in, takes the payment then gives the video to the member. When a new member joins Mr Roberts takes all the details down in his book, then gives the new member a member number. Mr Roberts has to check every night for overdue videos. When a members page is full, then Mr Roberts has to get a new page, this just adds to the ever-growing file of Mr Roberts. There are lots of problems with the system, it is very slow, it would wear down with over use, he cannot cope with the growing number of customers, He has to check every night to see which videos are overdue and hand type each letter and send them off the same night. This would be increasingly difficult when lots of members join. Another problem is that the videos all have to be numbered and when a video is taken out a card is put in the original case giving the video number and return date. The new system would have to display all the details of the members on one screen and show when last rental and return was. It should be able to show all overdue videos on one screen. It should be very fast and speed up all aspects of the shop. If the database is faster and easier to manage then the number of members will increase and therefore so will the profit. Jonny Sharpe Possible solutions Mr Roberts could solve all his problems by using a filing cabinet. This would solve all his problems with information handling. The advantages of this would be that a filing cabinet is easier to cope than a filing book, the disadvantages are that it is still based on paper and they could easily be damaged or lost. Another problem is that it is still time consuming and would not be any faster, if anything slower than before. Another way to cope with this problem is putting all the files onto a computer. The computer would store all the information easily. The advantages of this are that it would significantly improve the speed and ease of running the video shop. The disadvantages are that it may cost a lot of money and all staff may not be trained in how to use a computer A computer program could be writ but expertise would be needed for this and this expertise I do not have. The next best alternative is that you could use a already existing program such as Microsoft Access. The information would be stored on multiple spread sheets, the information would consist of all the members details and the video details as well. These would be good because they can handle lots of multiplications and can search through information Mark foster System Choice Microsoft office xp professional edition. Pcworld: i 519 Inc vat Any computer could be chosen as long as it has Microsoft access and a printer for printing reports. Software Justification Justify choice of software: Word: The program needs to handle numbers but word is very good at typing letters. Excel: This program would be ok for the video shop but there would have to be 1 sheet for the videos and 1 sheet for the members details. This program would not be able to type letters up and print the letters off. Access: This program is excellent, this is because you can merge the video details and the members details together to give records of loans. This program can also produce reports in letter form and print them off. Data needed 1. This database is for the videos, it should show the number code, name. 2. Members details should be shown on this page, name, address, membership number, telephone number, current video rented and the date it is due back. Design section This shows that I have made two tables to store information, one for the members details and one for the video details. I have entered 50 videos and 5o members into the tables. I have designed the system to alert me when there are overdue videos and to be able to book out videos and book in videos with ease. I linked the two together by making a link between the membership number and the video number as shown below. These next pictures are of my queries. They are update queries which update booking in and booking out of videos. They are linked between the two tables and display the videos booked out and the membership number of the person along with some details. This is my form design. The form is for a member to fill in to automatically add his details to the members table. This is my report. This is basically to inform members that they are in possession of a overdue video and they need to return it. Members have their own membership no and each video has its own video number. This way members and videos dont get mixed up. This is an application form for the video shop, members are asked to fill out basic details. Analysis 1) What do I need from my database. I want it to store information about my members, including their name, address, telephone number, membership number, date of birth. Also in each members record will be stored the video they have rented (its code, not its title to speed things up) and also the date it is due back. Customers can only rent one video per day and it must be returned the next day. I also want the database to store information about the videos, including its code, title, price, certificate and category, eg horror, action, comedy etc. I want a system that will let me book videos in and out very quickly, just by entering the members number and the video code. I also want a system to check which videos havent been returned and create a letter that could be sent out if it hasnt been returned after 1 week. Sometimes people forget they have it so this should be a polite reminder. If they havent returned it after 2 days, then I usually phone them, so I would need it to produce a list of names and telephone numbers. I will answer the other questions at a later time as there are customers in the shop. Regards. Mr Roberts 2) To collect data from new members I have a form that they fill out. They write on it their name, address, tel. number, and date of birth. I write their new membership number on it. 3) Each member has a membership number. It is a four-digit number, starting at 1000. 4) I dont use credit card details as there is too much security needed. 5) For new members I need two forms of identification, one with their name and address, i. e. a bank statement or gas bill for example and one with their photo on, i. e. theirs drivers licence or passport. 6) I havent got a password system. If you think I should have one let me know how you think it would work. The problem is that customers would have to tell me their password and other customers could overhear it so it wouldnt be that secure. Evaluation I think the final product meets the standards set by Mr. Roberts. The only mistakes I have made is that I have given the example members, membership numbers starting at 200 and they are only 3 digit. The final product can do everything specified in the design requirements made by Mr. Roberts. The opinions of the users would be on the questionnaire I made. The only improvements that could be made to my database is that I could maybe produce an automatic report displaying all the information of the member on a report whos video is late, instead of just having a basic template.

Personal Responsibility Essay Example for Free

Personal Responsibility Essay Accepting personal responsibility in life is one of the most important traits a person can have. A responsible person has accepted that they are in control of the choices they make in life and cannot blame other people for those choices. It also means that when they are responsible and can accomplish anything, including experiencing success in college and any other challenge put their way. What does personal responsibility mean? To me personal responsibility means that I am responsible for what I choose in life. I have to hold myself accountable and cannot blame others for the choices I make. Jake Lawson wrote on the Livestrong.com website, â€Å"Accepting personal responsibility includes but is not limited to: acknowledging that you are solely responsible for the choices in your life and accepting that you are responsible for what you choose to feel or think† (Lawson, 2011). That statement is very profound and powerful. It is easy to place the blame on others but all that really does is hold us back from finding our true potential. We cannot use scapegoats to hide the fact that we possibly make bad decisions in life. Whichever direction my life heads, I am the captain of this ship and I cannot let others control what I do. I have control over my emotional responses to outside interference and must live with the consequences of my actions. In the Pacific Philosophical Quarterly 89 (Issue 4), 497-515, Dana Klein wrote ‘people are responsible when they act with the ability to do the right thing for the right reasons, or a good thing for good reasons.’(Klein, pg. 497) What exactly does that mean? It means that if we choose not to do the right thing or make bad decisions, they have not shown personal responsibility. I have to be willing to improve myself professionally, academically and personally in life. I can never be complacent or else I will never accomplish more and continue to grow as a person. There is more to being responsible then just making the right choices. Personal ethics is also a large part of personal responsibility. If I do not make ethical and moral choices, I am not showing personal responsibility. When it comes to determining a specific  course of action, I have to take my personal ethics into account. First, I have to look at the action and what, if any, the moral repercussions of that action will be. Even if the course of action potentially could be beneficial to me, I have to be aware that it could hurt someone else. For example, if I am putting in for a promotion at work and I know that a coworker who is also considered is better qualified for the job, but because of gender or racial bias I am offered the promotion over him or her, I would have to weigh what the consequences would be if I accepted or refused the promotion. I could alienate myself from my coworkers if I took it, but may be passed over for future opportunities because I did not accept it. I would be tempted to take the job but in the end I would turn it down so my coworker would get it. It is true I may not get another chance to advance in the near future, but it is more important to me to have the respect of my peers. There is a distinct relationship between personal responsibility and college success. I have to complete all my assignments properly and have them turned in on time. I have to dedicate a certain amount of time to do this or else my schoolwork will suffer and I have only myself to blame. Sometimes there are extenuating circumstances that may cause an issue, but it is my responsibility to deal with it and minimize the impact of it. I cannot expect anyone else to do my work; otherwise I will never learn anything and will always be dependent on other people to help me make it through my college career. Therefore, although I do not want other people to do everything, I have to be willing to learn new things and take advantage of the numerous resources available to aid me to do my own work in making me a stronger student. There are many programs out there to help, such as tutoring or mentoring programs that can help me be more responsible with my education. In doing all this I can credit taking personal responsibility for succeeding in accomplishing my goals as a college student. Another part of accepting personal responsibility is the willingness to set up a plan in completing my goals in life and as a student. Life is chaotic enough, so being able to manage my time is extremely important. Time is at a premium so I need to set up a schedule for the day to balance work, family, and time to study and work on assignments without over-extending myself. If there is no schedule, it can lead to assignments being rushed and not completed to the fullest potential  of what I know I can do. Another key element in planning to complete goals in life and as a student is not to wait until the last minute to do things. Procrastination can hurt when working on any task or assignment. I need to prioritize when certain assignments are due and get those completed in the order of when they need to be completed, and not to overlook smaller things because a group of smaller problems will become a larger problem. If things feel as if they are going out of control, I cannot be afraid to ask for guidance in how to rein in these issues and manage them better so as not to let certain things suffer, like work or personal life. In conclusion, personal responsibility is incredibly important in more than just education, but in life itself. One cannot be successful in any endeavor without accepting that they make the choices in life and decide to be responsible for those choices, whether they be good or bad. By understanding what I need to do to accept personal responsibility; I can become a better student, a better father, and a better person in general. I cannot let fear of the unknown control my actions because by overcoming fear and taking responsibility for my life, I can succeed at anything. Change your choices and actions, and you will change the results that follow (Gallozzi paragraph 5). Annotated Bibliography Reference Page Entry Gallozzi, C. (n.d.). Personal Responsibility. Retrieved from http://www.personal-development.com/chuck/responsibility.htm The article discusses the issue of personal responsibility and how making a change in your life is not possible without recognizing you alone are responsible for the choices you make. Reference Page Entry Lawson, J. (2011). Accepting personal responsibility. Retrieved from http://www.livestrong.com/article/14698-accepting-personal-responsibility/ The site discusses the many facets of personal responsibility and the definitions of accepting personal responsibility and what failing to accept personal responsibility can lead to. Reference Page Entry Nelkin, D. K. (2008, December). Responsibility and rational abilities: defending an asymmetrical view. Pacific Philosophical Quarterly, 89 (Issue 4), 497-515. In this paper, the author defends a view according to which one is responsible for ones actions to the extent that one has the ability to do the right thing for the right reasons.

Prisoners Of War In Japan Ww2 History Essay

Prisoners Of War In Japan Ww2 History Essay The Japanese attack against the United States in Pearl Harbor happened so quickly that most Americans were captured in the opening weeks of World War II. The Japanese captured a total of 140,000 American soldiers and held them in Japanese camps from 1942-1945. These prisoners were treated cruelly and inhumanely by their captors. In fact, more prisoners died in Japanese camps than did in German war camps. To prevent enemy soldiers from returning to their troops, the Japanese held prisoners of war in horrible camps throughout Japan, forced them to work in horrendous conditions, and treated them inhumanely. The living conditions the prisoners had to endure on the way to the camps was truly awful. When transported, the men were crammed into rusty old freighters and spent several nights in these hell ships (The POW Camps). The men on the ships had no room to move, were ill with dysentery and had very little food. Sometimes they were transported from one hell ship to another on their journeys to work camps. The camps were surrounded by barbed wire and closely guarded by Japanese soldiers (Wukovits 37). Prisoners of war slept in crowed barracks on mats (World War Two Japanese) and slept eight to thirteen prisoners to a room (Wukovits 37). Because the living conditions were so bad, the health conditions in the camps were also horrendous. In 1942, the Japanese decided that each prisoner would get fifteen ounces of rice or barley, a few vegetables and sometimes a few bits of meat each day (Wukovits 39). They suffered from starvation, malnutrition, ulcers and cholera (World War Two Japanese). 1-in-3 prisoners died from starvation, work, or diseases (World War Two Japanese). More prisoners died from disease and illness than from torture. The Japanese took no pity on the sick. If they were incapable of doing their assigned task because of their illness, they were made to do other jobs and their allotment of food was cut in half. Many men died because they were starved to death. One structure in each camp was known as the Zero Ward, because men who entered the ward with illness did not leave it alive (Wukovits 63). The prisoners of war were treated as slaves by the Japanese. In May 1942, the Japanese Prime Minister announced a no work- no food policy (Wukovits 39). They were forced to work in mines, fields, shipyards and factories (World War Two Japanese). Prisoners had to build bridges, dig ditches, garden and raise chickens. One of the most famous work assignments was the Burma-Thailand Railroad. Prisoners of war were forced to work side-by-side with Asian laborers to build the 260 mile railroad by hand. They worked from dawn until dusk moving earth and building bridges for 10 days straight (World War Two Japanese). They worked 16- hour days in 50-man teams cutting down trees, building roads and laying ties for the railroad (The POW Camps). Prisoners did not remain in the same areas for long. They were shipped off to various camps throughout Asia. A camp near Changi was the most notorious POW camp where prisoners who did not work were not fed (Trueman). In the beginning, the prisoners of Ch angi were not asked to do much and had plenty of food. However, in Easter of 1942 the Japanese changed their minds and formed work parties providing the men with very little food (Trueman). Many of the prisoners jobs were in conflict with the rules established by the Geneva Convention, but the Japanese did not care (La Forte, Marcello, and Himmel 115). The Japanese believed in Extreme Measures and treated the prisoners of war inhumanely. Japanese soldiers lived under the code of Bushido which involved complete obedience, bravery, honor and ultimate loyalty (Wukovits 14). The worst offense a Japanese soldier could commit was to surrender in battle. By this action he shamed his action and village, and his name would be removed from the towns registry (Wukovits 14). Therefore, American soldiers who surrendered were considered to have dishonored their country and were treated with contempt. Prisoners who tried to escape were killed either in groups or individually (Gevinson). The aim was to not allow a single escape, but to annihilate them all and not leave a single trace (Gevinson). One of the many difficulties the prisoners of war were faced with was the language barrier. The Japanese guards spoke very little English and prisoners were forced to learn Japanese to follow commands (World War Two Japanese). Those who did not follow com mands were beaten (Gevinson). Annelex Hofstra Layson in her memoirs of life in a World War II Japanese prison camp as a little girl said, The soldiers did a lot of arm waving and yellingà ¢Ã¢â€š ¬Ã‚ ¦ When we couldnt understand what they wanted us to do, the guards became angry. Their facial expressions would change, and they would start hitting and shoving people around. Even though no guard ever hurt me, I lived in constant fear that one would (41). Prisoners of war suffered horribly in Japanese camps during World War II. The living conditions were barbaric, because soldiers were forced to live in crowded barracks on mats. They suffered from starvation, diseases and malnutrition not only because of their living conditions, but because they were given very little to eat each day. Prisoners of war were forced to work side by side building a 260-mile railroad in 16 hour days doing hard labor with very little food (World War Two Japanese). Injured and sick prisoners were still made to work, but their food was restricted even more. The Japanese believed in a no work no food policy (Wukovits 39). The working conditions violated the laws of the Geneva Convention. Extreme measures were used by the Japanese with the prisoners of war, because they believed the soldiers were dishonoring their country by surrendering or being captured. The aim of the Japanese was not to allow any prisoners to escape. Their main goal was to eliminate all p risoners and not leave any traces of their existence. The Japanese did not speak any English and the soldiers spoke no Japanese, therefore they had difficulty following the commands and were beaten because of this. In conclusion, during World War II Japanese prisoners of war were held in appalling conditions, forced to work as slaves, and were treated inhumanely to prevent their return to their troops and to punish them for abandoning their country. Prisoners of War in Japan WW2

Viking Impact on Northern Europe :: miscellaneous

Viking Impact on Northern Europe When we hears the term Viking an immediate image of bloodthirsty men with long beards and horned helmets is conjured up in our minds. This is the image the historical sources have given us, and it is partly true. Vikings were merciless when raiding, but they were peaceful when they traded. Their navigational technology was exceptional, and the ones who settled in foreign lands contributed greatly to the lands’ culture. The Vikings are famous for their violent ways when they pillaged and plundered villages of Northern Europe. Their dramatic exploits commenced during 800 – 1050 A.D, The first being the raid on Lindisfarne Monastery in 793, followed by a chain of attacks all over the coast of northern Europe during the next 200 years. As the years went on the frequency of Viking attacks increased as they became bolder. They were opportunists, raiding when the villages were off–guard or weak and trading when they were powerful. The speed and tactical advantage of the Viking longships allowed them to slip quietly ashore, pillage the village and make a fast getaway via water before the village can summon an army. By this time some Viking plunderers would stay over winter in a village. Soon their raiding camps became settlements and Viking control over Europe began to grow, it was not long before Vikings overran most of England. The other skill that Vikings excelled at was the skill of navigation. Their longships were the cutting–edge technology at the time, and their ingenious sun-compass, which worked somewhat like a sundial, allowed them to sail to their destination with precision. The longships were usually made with oak boards stripped from trees with thin ropes soaked in pitch trapped between joints to act as a flexible, waterproof membrane. These ships, combined with their streamlines design, are very fast and seaworthy and would flex out of places when a sturdier ship would shatter. The sun compass is also very useful because it is the only directional tool at the time. It uses a shadow cast by a small pin in the middle of a round plate with bearings to give the direction. This tool allowed them to sail on open seas without landmarks for directions, a great advantage. This tool allowed them to sail on open seas without landmarks for directions, a great advantage. Through raiding, some Vikings settled in foreign lands, where they farmed, raised cattle and in time, contributed to the community like the natives.

Driving Test Essay -- essays research papers

I woke up at eight in the morning, being that it was May and spring was in the air I knew that my day would be perfect. As I leaped out of my warm and comfortable bed to put on my Bullwinkle slippers, my stomach nerves began to tighten. I figured it was just a small bellyache and I would get over it soon. I walked slowly to the bathroom not really realizing that the house was not filled with sunshine as it usually is during these beautiful spring days. As I began to brush my teeth my eyes caught a glimpse of the window that I now noticed was so close to the mirror. I could have died when I noticed that the rain was coming down like a storm. It was at that moment that I ran to mother’s room to tell her that I couldn’t go driving today. My whole body was tense, I knew this was a sign for me to stay home, I was scared and would never be able to drive in the horrible storm. I don’t know how, but she convinced me to just try, â€Å"It’s just a driving test,â €  is what she continued to repeat, â€Å"if you fail, your not ready.† I knew she wanted me to fail anyway. As she drove into the driveway that seemed to be the size of a football field, my stomach nerves began to tighten once again. There were a few cars in front of us forming a line, and three cars pulled up behind us as soon as the car stopped. I sat in the passenger’s seat watching a car on the winding trail, looking as if it was going back and forth on the course. It seemed as everything that was happening at that moment was irritating me, the tapping of the rain on the car, the windshield wipers swishing back and forth on the windshield and the whining of the saxophone that was playing along with the jazz song on the radio. I knew that my patience was being tested that day and I was sure I would fail. For the next ten minutes I watched as the instructors, that looked as if someone dropped a bucket of water on them even with the yellow raincoats, left one car that was on the course to get into another car that was on the line. The cars seemed to move quickly and it seemed as if my turn was coming to quick. It was at that moment that I felt like I wanted to cry, the wet figure in the yellow raincoat was approaching our car. I wanted to scream for my mother to turn around but I was stuck in the moment I didn’t know what to do. My mother called me and it reminded me of summer nights when she would call me to come in ... ...ualities as he kindly explained that I should relax and adjust my car seat to make me more comfortable. He stressed to me to take my time as I was preparing to drive so I wouldn’t be uptight. He then handed me the piece of paper, the same one he scribbled on the whole time I was driving, and told me to make an appointment to take the test over again. I then watched as the medium framed man got out of the car and walked to the next car on line. When my mother returned to the car, yes I cried, but she made me feel better by promising ice cream and saying that I would definitely pass the next time. On the drive home we blamed everything for the failure, the weather, my nerves, the test trail and even her insistence. I thought that my life was over without a driver’s license. I started at that moment to strategize and decide how I would take the test next time. I would be much calmer whether the sun was shining in the eighty-five degree weather or the snow was coming down in minus twenty. I knew that I wasn’t ready a, but I figured it still wasn’t a waste of time because I was able to take the valuable advice that the instructor gave me that day and even apply it to my next test.

Global Marketing :: essays research papers

New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and finding the best method which will allow the Palm Mercury to flourish in the market is a very challenging step to overcome. PalmOne has developed a new product and we want to tell a large number of people about it very quickly. Mass selling is our intention. Several of the approaches that will allow PalmOne to determine the potential success of the Mercury is to initiate a small, cost effective mass selling campaign that can easily grow to a much larger campaign in the coming months. We can put together a short campaign very cost effectively to quickly establish if this kind of promotion will work. One of the most effective approaches to reach people on the go is to advertise the product on the radio. Radio reaches tens of thousands of people each day while driving in their car, or listening at the beaches and the intended advertisements will reach our target listeners with our message. We will plan an advertisement campaign over a single week or multiple weeks in order maximize the impact. Advertisements will be run several ways through the radio stations. Radio stations love prizes and free products. PalmOne can provide a small number of the Palm Mercury’s for give-a-aways and contests. Contests have a high audience participation and retention rate giving PalmOne some much desired publicity. Picking the correct prize, the correct approach and the correct target audience will allow the Palm Mercury to receive desirable exposure for a minimal cost.

Automotive Dealer Business Plan Executive Summary

The executive summary for your Automotive Dealer Business should be written last. It should include the main people involvedin your Automotive Dealer Business and their experience related to the Automotive Dealer Business. There should be a brief description of what the Automotive Dealer Business entails. Your Automotive Dealer Business should include some brief financial statements such as loans you will require and profit/loss statements for the first 3 years. Objectives The should be your short term and long term objectives for your Automotive Dealer Business. Mission What is the main mission for your Automotive Dealer Business.Keys To Success A few bullet points to briefly describe why your Automotive Dealer Business will be a success. Company Summary Company Ownership Who owns your Automotive Dealer Business and what type of business will it be  ± will you be an LLC etc. Location(S) And Facilities Address of your business if possible or a rough idea of the surroundings and the benefits this location will be for yourAutomotive Dealer Business. Start-Up Summary For An Automotive Dealer Business Provide basic details of the capital you require for your Automotive Dealer Business and how you intend to acquire that capitalif you don ¶t have it already.Start-Up Expenses For An Automotive Dealer Business This should be a list of all your start up capital required before you start trading as well as the amount if any you will beneeding to loan. Products / Services Product Description Describe all the products you will sell and give an indication of future products you will sell and the reasons why these will besold in the future and not now. Service Descriptions Describe all the services you will provide and give an indication of future services you will provide and the reasons why thesewill be provided in the future and not now.Market Analysis Summary For An Automotive Dealer Business Market Segmentation G ive the details of who your target market will be for the Automotive Dealer Business. Target Market Segment Strategy Explain how your marketing will get new and existing clients to buy from you. Market Trends Explain how in general the direction the Automotive Dealer Business is taking. Is it up or down and what are the reasons forthis and can you cater for the existing and new trends. Service Business Analysis Explain how the Automotive Dealer Business is run in a nutshell.Main Competitors Who are the main competitors for your Automotive Dealer Business. Try to explain their strengths and weaknesses. Strategy And Implementation Summary For An Automotive DealerBusiness Marketing Strategy How will you market your Automotive Dealer Business. Pricing Strategy What are your prices and the reasons for your prices. Promotion Strategy Are you planning a grand opening with special discounts on your opening night? Do you need to give special offers to attractnew and existing customers to your Automotive Dealer Business once you are established .Competitive Edge Explain why customers will come to your Automotive Dealer Business as compared to someone elses. We b Strategy The web is becoming ever more important for any business. How exactly are you going to use this medium in your AutomotiveDealer Business strategy. Sales Strategy How are you going to generate more sales for your Automotive Dealer Business. Strategic Alliances What other companies can you work with to help your Automotive Dealer Business. Management Summary Management Team Who are the main people involved in your Automotive Dealer Business.O rganizational Structure Which people are in charge of which departments in your Automotive Dealer Business. Personnel Plan List all the people involved or you will require to run your business smoothly with salaries or share options. Strategic Direction SW O T Analysis This is a summary of the business's most important strengths, weaknesses, opportunities and threats. Strengths Of The Business Excellent quality productà ¢â‚¬ Which means that† Adds to reputation. G ood management skills. â€Å"Which means that† Well run business G ood ability to extract information. Which means that† Can control the business. – Weaknesses Of The Business New Player†Which means that† Credibility problem may affect initial salesLack of systems†Which means that† The company needs to develop systemised operational & sales techniques or sacrifice profits O pportunities In The Marketplace Add-on products such as **†Which means that† A potentially enormous market for the Automotive Dealer Business to tap into. G rowing market segments. â€Å"Which means that† our Automotive Dealer Business should target these segments. Threats In The Marketplace Increasing supplier prices. Which means that† Resulting in reduced profitability. Declining size of the ** segment. â€Å"Which means that† Need to focus on growing segments to spread the company's p ortfolio Ne w Products To evaluate and launch new products or services which will turn over $xxxxxx in the first year. O ther Obj ectives (Goals) To not exceed a marketing budget of $xxxxxxTo not exceed a payroll budget of $xxxxxTo not exceed a general overhead budget of $xxxxxx Marketing Plan For An Automotive Dealer Business Marketing Obj ectivesSales Obj ective To achieve sales by XX% to $XXX Sales Obj ectives By Market Segment 1 Segment: To achieve sales to $xxxxxx#2 Segment: To achieve sales to $xxxxxx#3 Segment: To achieve sales to $xxxxxxOther To achieve sales to $xxx Promotional Strategies Advertising Develop a corporate brochure. Month 20XXDevelop personalised business cards. Month 20XXCreate Basic Website as a tool to promote servicesMonth 20XXAdvertise in local publicationsMonth 20XXAdvertise monthly in magazines that are specifically targeted to the ** and ** segments. Month 20XXAdvertise monthly in magazines that are aimed at the general industry. Month 20XX Lead Genera tion Program Conduct monthly on-going lead generation program.Send out monthly direct mail leaflets with response coupons. Month 20XX†Centres Of Influence† ProgramPersonally contact at least ten potential partners each week. Produce a monthly newsletter that shows examples of (your products) and how customers have benefited from using them. Month 20XX PR Program PR release to be initiated each month to various trade journals and magazines. Month 20XX Sales Force Employ telemarketing staff. Month 20XXOrganise training program to be implemented. Month 20XX Lost Customers Contact monthly all past customers that have not re-ordered to ask why not and see whether we can win back their business.Month 20XX Follo w Up Enquiries Contact all enquirers monthly and determine if they have purchased from a competitor and, if so, why. Month 20XX Existing Customers Follow up all new customers two weeks after they purchase to ensure they are satisfied with the product. Month 20XXSend qua rterly newsletter to existing customers to keep them informed of our other products. Month 20XX Sales Promotion Develop an ongoing sales promotion to target existing customers. Month 20XX General Marketing Strategies For An Automotive Dealer Business Competitor Pro f ile Keep updated competitor profile. Month 20XX Marketing In f ormation SystemDocument on every enquiry â€Å"How did you hear about us? â€Å"Month 20XXDocument on every order â€Å"How did you hear about us? â€Å"Month 20XXProduce monthly sales reports by product, by market segment, and by territory. Month 20XX Financial Strategies For An Automotive Dealer Business Cash Flo w Eliminate cash shortage in the traditional tight periods of to Month 20XX Payment Days Maintain payment of bills, on average, to xx days. Month 20XX Expenses Develop and implement new policies on approval and signatories on expenses. Month 20XX Leases Pay off the existing lease on capital equipment, thus reducing the monthly financial burden .Month 20XX O verdra f t Reduce the overdraft from $xxxxxx to $xxxxxxxMonth 20XX Wages Pay all wages on a monthly basis instead of weekly. Month 20XX Ne w Equipment Organise funding for the $xxxxxxx expenditure on new equipment. Month 20XX Pay b ack Ensure a payback on new equipment through sales of one year. Month 20XX Inventory Improve the number of stock turns to xxxxx a year. Month 20XX Rent Negotiate new terms on the premises and reduce existing payments by xx%Month 20XX Bank Charges Renegotiate with the bank and consolidate some outstanding loans with lower interest rates. Month 20XX O ganisational Plan O rganisational And Management Next Year's ObjectivesBudget – To not exceed the payroll budget of $xxxxxxxStaff – To employ or re-deploy a total of xxxxx full-time and part-time staff over the next year. HUMAN RES O URCE STRATEGIES O rganisational Draw organisational chart. Month 20XXDevelop incentive scheme related to job requirements. Month 20XX Policies And Pro cedures Develop policies and procedures manual. Month 20XXEmploy or re-deploy staff Employ one specialist ** salesperson. Month 20XXEmploy one marketing assistant. Month 20XXEmploy one accounts receivable person. Month 20XX

Public Administration Essay

DEFINING familiar organisationWhen large public figure dilutek closely politics, they think of walk by officials. The attentive familiar knows these officials who live in the spotlight nevertheless non the macrocosm administrators who penuryon electric pig possible it gener e trulyy gives them miniscule persuasion unless it is to criticize governing body bureaucrats. nevertheless we atomic number 18 in cont number with man institution al to the heightsest degree from the moment of birth, when registration contractments ar met, and our earthly remains keister non be disposed of with forth final administrative certification. Our hold pop outs with prevalent administrators live engender so extensive that our edict whitethorn be labelight-emitting diode the administe blushful party. Various institutions ar multi nominate in macrocosm trackation.Much of the constitution-making activities of globe constitution is done by large, limitedise presidencyal agencies (micro- ecesis). al closely of them argon gener e trulyy involved with indemnity preparation, for example, the Parliament or Congress. simply to implement their determinations semi creation giving medication alike requires numerous rise ahead and non-profit-making agencies, banks and hospitals, district and city administrations (macro-administration). Thus, unrestricted administration whitethorn be outlined as a elusive semi governmental sue involving the authoritative implementation of legitimated insurance policy excerpts. humanity beings administration is non as pretentious as some other kinds of politics. Much of its ferment is quiet, sm on the whole scale, and specialized.Part of the administrative exploit is make up off kept secret. The anonymity of a nifty deal existence administration supercharges fears that government policies argon do by hoi polloi who atomic number 18 non musical scoreable to citizens. Many f ear that these so-called faceless bureaucrats subvert the intensions of elect officials. Others see administrators as mere cogs in the machinery of government. But whether in the negative or positive sense, honey oilplace administration is policy making. And whether close to the centers of power or at the street level in local anaesthetic agencies, public administrators be policy mentionrs. They argon the translators and tailors of government. If the elected officials argon visible to the public, public administrators ar the anonymous specia distinguishs. But without their knowledge, diligence, and creativity, government would be in utile and inefficient.HISTORICAL OVERVIEW OF usual ADMINISTRATIONLarge-scale administrative constitution has existed from early quantify. The ancient empires of Egypt, Persia, Greece, Rome, China, and by and by the holy Roman Empire as fountainhead as recent colonial empires of Britain, Spain, Russia, Portugal, and France they all nonionis ed and hold governmental direct over wide demesnes and large populations by the use of quite a train administrative apparatus and more(prenominal) than than or less skilled administrative functionaries. The in the flesh(p rosyicate) temperament of that rule was very(prenominal) great. Everything depended on the emperor saveterfly. The emperor in fleck had to entrust on the ain devotion of his assistants, who maintained themselves by the someoneal support from their underlings, round to rank-and file force play on the fringes of the empire. The emperor carried an colossal organise load cultivation or listening to petitions, policy arguments, discriminatory claims, appeals for favors, and the like in an attempt to grasp the vast imperial machine functioning.It was a agreement of favoritism and patronage. In a system base on personal preferment, a diversity of emperor discontinue the entire arrangements of government. Those who had been in favor competen cy now be out of favor. enervated rulers followed squargon rulers, foolish monarchs succeeded wise monarchs but all were dependent on the army, which supplied the persistency that enabled the empire to endure so long. In the absence of institutional, bureaucratic procedures, government travel from constancy to near anarchy and concealment a constitute. Modern administrative system is based on verifiable norms (such as laws, rules and regulations) kinda than on favoritism It is a system of offices rather than officers.Loyalty is owed first of all to the state and the administrative judicature. Members of the bureaucracy, or large, formal, composite cheeks that shape uped in the recent times, be elect for their qualification rather than for their personal connections with potent persons. When vacancies occur by death, resignation, or for other reasons, unused qualified persons argon selected jibe to move inly delimitate rules. Bureaucracy does not die when its memb ers die.BUSINESS MANAGEMENT AND cosmos ADMINISTRATIONIn the studies of the 1880s and later scholars produce collected an impressive soundbox of data how best to carry out and manage mo operations to gain productivity in industry. Principles of scientific furrow focalise were act ased out and mountain were handy to follow them. Later successful trading was seen as the model for the proper counseling of government, and the field of battle of public administration was seen as a field of business, because commission of all organizations in both(prenominal) the fields involves grooming the activities and establishing marks organizing trim activities staffing and train directing or finale-making coordinating to assure that the priseive(a) field of read activities come together report-ing the status of play and fusss to both supervisors and subordinates and budgeting to assure that motor in activities mate to fiscal planning, accounting, and control. whatsoev er scholars argued that administration is a more planetary term and a more generic subprogram than management. presidential term incur dos place at f instrumentalisties, schools, hospitals, prisons, insurance companies, or welf ar agencies, whether these organizations were clannish or public. accordingly they started speaking about business and public administration. on that point is an unequivocal difference amongst administration of business, or reclusive organization, and administration of public organizations. Thus, the word public in public administration is gistful, and the study of public aff songs will know to take into account not save management subjects putting green to both public and insular sectors, but also the special purlieu in which the public servant has to live, an environment constituted of the intermingle of administration, policy making, and politics. And then, public organizations argon more dependent on government allocations, more constra ined by law, more exposed to policy-making invites, and more awkward to evaluate than business organizations. These differences rede caution in applying business management techniques to government agencies. open judicial system as an Academic DisciplineOriginally the take aim of public administration was not strong on speculation. Early public administration was marked by a beguile for applying theprinciples of business management to a high level of business public af bonnys. The rule of case study was borrowed from business schools and utilise to public administration. It was a prescriptive mode and it told the student what he ought to do and what he should not do in proper(postnominal) steads of managing of public agencies. But by and by public administration goed a guess and a method of investigating of its own. In the 1950s it began to borrow heavy from sociology, governmental science, psychology, and cordial psychology that led to the formation of organiz ation theory that admirers to extrapolate the temperament of human organizations.Then, the 1950s and sixties witnessed a dramatic upsurge of passkey and academic participation in comparative degree administration studies. Comparative administration was concentreed on the developing nations and the analysis of transitional societies. Considerable economic aid was paid to studies of concomitant aras of the initiation. There were detailed case-by-case examinations of administrative situations in both the developing countries and the older, couch up bureaucracies of the industrialized ground. They developed elaborate and exceedingly generalized models of development administration and managed to beg off more development situations. Another situation that has drawn from the management science traditions is the yield of public policy analysis as a major(ip)(ip) branch of public administration studies. Writings on decision-making took into account economic, political, psy chological, historical, and even non acute, or ir sage processes.The depicted object Association of Schools of normal Affairs and Administration (NASPAA) advocates public policy analysis as one of the subject argonas that should be include in any comprehensive class in administration. An interesting development in American public administration in the late 1960s is known as the New creation Administration which was a reaction against the value-free positivism that had characterized a great dealtimes of American public administration thought since being War II. It reasserted the splendor of normative value, peculiarly social scarceice. The disclosures of the Watergate scandals shed reinforced these limits and hard-pressed a immature the importance of integrity, openness, and account exponent in the conduct of public affairs.This concern for the ingrained of human beings in the modern world can be seen in the outgrowth of consumer and environmental cling toion funct ions domestically, and pressure for human fulls around the world. The politicsof public administration becomes increasingly interesting. Citizens, students, and scholars all round the world leave come to understand the enormous impact of public administration on all of us, which is an strategic reason for the metempsychosis of their interest in public administration. whatever THEORETICAL ASPECTS OF PUBLIC ADMINISTRATIONthough on that point argon variant approaches to the field of public administration, this interdisciplinary subject instantly has a quite strong theory that tries to take into account not sole(prenominal) management subjects, but also the mix of administration, policy making, and politics. Let us dole out some issues of this theory and start with organization theory common to both public and private sectors.The basic aspects of organization theoryThe terms public and private scram very different connotations to the general public. Public organizations be n ormally pictured as large mazes that take bureaucrats to require red tape private organizations, on the other hand, atomic number 18 sentimented to be run by hard-nosed managers who worry about profit and consumers. Public organizations atomic number 18 pictured as wasteful private organizations are much presented as efficient. Yet these perceptions of their differences do not withstand careful scrutiny. both(prenominal) types of organizations contract much in common.Organization as bureaucracyWhether in business or government organizations, a dominant form of any administration is bureaucracy. Bureaucracies are broadly speaking defined as organizations that (1) are large, (2) hierarchal in structure with each employee responsible to the top executive through a chain of command, (3) tin each employee with a clearly defined mathematical function and area of responsibility, (4) base their decisions on impersonal rules, and (5) consume and promote employees taking into ac count their skills and preparedness related to proper(postnominal) business organisations. Bureaucracy has send for but it whitethorn also create hasslesand abuses of power, concomitantly in the absence of effectual coordination.Organization as a ever-changing castrateThen, both public and private organizations shed a dilemma the imply for both perceptual constancy and change. All organizations winnow out change as organizational change is ofttimes painful and destructive. Despite the need for new sentiments, new approaches, and new types of employees, st readiness need unremarkably dominates in organizations. And the forces of stability are stronger in public organizations. These institutions are generally insulated from survival concerns by sound mandates. Few of them declare bankruptcy notwithstanding serious doubts about their efficiency.Organization as human dealingBoth organizations, specially public organizations, are crowded with miscellaneous(prenomin al)s. Individuals lend to organizations a complex mix of ask (both fundamental demand, as food, shelter, health care, and afterwardlife security which are bought with money make through work, and our highest spiritual needs to survive to a social group and to hand to it, the need of self-actualization, esteem and recognition). To attract and book lot and to encourage dependable and advanced(a) capital punishment, organizations must take into account individual needs and motivation and satisfy them. Organizations should also make a system of various rewards that are powerful inducings for above-average action.Pay, promotions, recognition, and others rewards are distributed by managerial staff. Social rewards like friendship, conversation, impact, atonement received from meaningful work appear in the process of work itself. The social rewards of some agate lines are more patent than others. production lines with greater variety, responsibility, and challenge are inh erently more rewarding composition routine can generate lack of interest and boredom, and managers should take it into account.Organization as a structure of subgroups around work in organizations depends on ensemble rather than pilot effort, and is a mix of collaboration and interdependence. There are ii basic groups in organizations formal and informal. Formal groups (departments, committees) are determine and selected by organizational leading, and their majorcharacteristics are organizational legitimacy and projection orientation. lax groups (sport groups, common lunch hours, and so on) are not created by management but learn out of the rich social environment. though plenty in these groups get together to share common interests, not to work, their activities in them (supporting friends, trading rumors, and so on) have a profound effects on work and are as outstanding as formal appointments.Organization as a heathenish productOrganizations have not solo tangible dim ensions such as an office building, an organizational chart, products and portions, specific individuals and groups. Organizations are cultural and meaning systems as healthy as places for work. The concept of culture is difficult to define. But when comparing organizations in different countries, their cultural differences are extremely brainy and all-important(a). Despite similar work and procedures, law of nature departments, for example, in India, Ger legion(predicate) and Japan differ greatly. oblation a subatomic gift to a patrolman whitethorn be considered corruption in one nation and a sign of respect in other. Organizations are also meaning systems as they grant meaning to our lives.Feelings and emotions as well as purpose are very important to work life of an organization. The despair of the fired goes deeper than financial worries many another(prenominal) feel lost, without significance. Both culture and emotions influence structure, effectiveness, and change in organizations. Organizations are not only places of fruit they are also sites rich with symbols and bureaucrats and executives act as tribal lead they identify stories, repeat myths, and stage rites and ceremonials. The symbolic and cultural dimensions of organizations are increasingly viewed as essential to understanding individual organizations and their role in society.The environment of public administrationWhen many people think of public administration as an activity, they visualize large offices crammed with rows of faceless bureaucrats sitting at desks and producing an endless menses of paperwork. But this view captures only some of the important things that professional well-mannered servants genuinely do. Public administration also has many more participants, such as theexecutive, the legislature, the courts, and organized groups, which are involved in the formulation and implementation of public policy.And if a public administrator focuses the attention on on ly some of them then others may become neglected and that may lead to the lay on the line of the entire program. Summing up what has been said, it is important to stress that the theory of public administration is very respective(a), is rapidly developing and depends much on what we know about why valet de chambre behave as they do when they act with each other.PUBLIC ADMINISTRATION military unitROLE-TYPES, ROLE CONFLICTS, ROLE OVERLOADSLarge organizations employ many individuals. Charismatic leaders, caring supervisors, progressive program directors, and numerous street-level employees lend individuality to the collective and character to the whole organization. unmatched should also remember that higher clean-living and ethical standards are expected of public employees than of private employees, and that public managers work in spite of appearance very strict limits of legislation, executive orders, and regulations adjoin government. But unique contributions of indiv iduals do not obscure their general patterns of behavior, or roles. A role is a predictable set of expectations and behaviors associated with an office or position. Like an actor assigned a part, cabinet secretaries, police officers, and policy analysts step into roles that are already largely defined. A person usually performs several roles and it may become a source of stress and rob. Role overload is more than just too much work, or overwork.Role overload exists when the demands of various roles overwhelm an individuals ability to balance expectations, when the demands of one role make it difficult to ful lodge in the demands of others. The lawyer who must cancel an appointment to care for a nauseous child or the prof who neglects his students to fulfill administrative obligations is experiencing a role conflict. Viewing organization as a system of roles helps to identify rights and obligations of each employee. Roles provide the consistency that holds an organization together . An organization that locomote apart when individuals leave has not built an adequate structure of roles. Although public organizations packmany specific roles, five role-types the political executive, backdrop administrator, professional, street-level bureaucrat, and policy entrepreneur are the closely common.Political executivesPolitical executives (the depositary of a State Department, the city manager, or the county administrator) occupy the top of public organizations. Although their jobs and responsibilities are different, they all perform the functions of a political aide, policy maker, and top administrator. In roughly cases, political executives are political appointees elected officials give them their jobs. That is why, their position, their tenure, and their influence while in office derive from the situation of elected officials. The official who wins the election most commonly appoints loyal supporters. They are advisors for selected officials. Elected offi cials cannot do boththing. They can do little more than point the general instruction and take stock the final takings. That is why political executives establish by them are also policy makers.The political executive initiates, shapes, promotes, and oversees policy changes. They may also have responsibility for major decisions. The ultimate post, however, rests with the elected official. Political executives are also top-level administrators. It is a difficult role. Public executives are legally responsible for implementing policy They must cut through the red tape, resistance of change, intra-organizational conflict to assure that the public is served well.. Those political executives who fail to hit down and get the support and enthusiasm of their billet personnel will effect little change in policy. But if they only disregard the preferences, knowledge, and experience of their agencies, stalemate ensues. If they uncritically adopt the views of their elected officials o r their agencies, they may lose influence with elected officials. setting administratorsDesktop administrators are travel civilised servants down the hierarchy a hardly a(prenominal) steps from political executives. They are position managers and closely fit the general commentary of a bureaucrat. Whether a social player supervisor or the director of a major government program, the background knowledge administratorspends days filled with memoranda and meetings. The desktop administrators are torn in the midst of the promises and practicality of governing. Desk administrators lease policy intentions into policy actions that actually change, for discontinue or worse, peoples life. If there is, for example, a public and political consensus that the government should assist paltry blind people, the translation worked out by a desktop administrator to answer the question who is poor and who is blind, has a dramatic influence to the nature of the program.Desktop administrator s differ fundamentally from political executives in that most of them are career civil servants. After a course of actionetic probation period, most earn job tenure, and usually are not fired. Tenure insulates the civil service from direct political burden in the day-to-day working of government. Job tenure protects civil servants from losing their jobs, but they may be reassigned to less important jobs of embody rank if they lose favor with political executives.ProfessionalsProfessionals make up the third major role-type in public organizations. The original meaning of the term profession was a ceremonial vow made when joining a religious community. This vow followed years of training and some certification that the acquired knowledge and grant norms of behavior justified an individuals initiation. Modern professionals receive standard specific training that ends with certification. They also learn values and norms of behavior. Increasingly the work of public organizations dep ends on professionals and more and more professionals are involved in public administration.The work of professionals involves applying their general knowledge to the specific case and requires enormous autonomy and flexibility. An important difference between professional and non-professional work is who evaluates surgery. Nonprofessionals are evaluated by their immediate supervisors. Professionals assert their independence from supervisors. Their work is evaluated by peer review of their colleagues and that has flaws chum professionals are sometimes more unbidden to overlook the mistakes of colleagues for different reasons.Street-level bureaucratsStreet-level bureaucrats (social workers, police officers, public schoolteachers, public health nurses, job and drug-counselors, etc.) are at the bottom or near the bottom of public organizations. Their authority does not come from rank, since they are at the bottom of hierarchy, but from the discretionary nature of their work. They d eal with people and people are complex and unpredictable, they are not the same and require individual attention. A common complaint about public bureaucrats is that they apportion everyone like a number they force out unique problems and circumstances. But there are only general draw and quarterlines how to deal with people (an abusive parent, an arrested, poor, old or sick person), and it is impossible to write better guidelines to make everyone happy. Street-level administrator must use model to apply rules and laws to unique situations, and judicial decision requires discretion. habituated limited resources, public organizations want fewer, not more clients, and this is an important difference between public and private organizations, which attract more clients to earn more profit. And dependence of clients on street-level bureaucrats much create conflicts. Street-level bureaucrats work in situations that defy direct supervision. Even when supervisors are nearby, much wor k with clients is done privately. to the highest degree paperwork and computerized information systems attempt to control street-level bureaucrats, who in turn become skilled in filling out forms to satisfy supervisors while maintaining their own autonomy. Street-level bureaucrats are also policy-makers. They very much decide what policies to implement, their beliefs can affect their work with clients, they may interpret the policy to upbeat clients and vice versa, and thus they may change the policy while implementing it.Policy entrepreneursThe policy entrepreneur is generally considered to be the attractive person at the top, though they can exist at all levels of an organization. They are strongly committed to specific programs and are strong managers. They are skilled in gathering support and guiding an idea into reality. The role requires conceptual leaders, strategic planning, and political activism. This role is both necessary and dangerous. They take risks and push limit s, which is necessary for a self-propelled government, but they also bend rules and sometimes lead policy astray.PERSONNEL ADMINISTRATION STAFFINGAND TRAINING THE AGENCYAn important task in the management of any enterprise, private or public, is the recruiting, selecting, promoting, and terminating of personnel and employee training.RecruitingOnce jobs have been created, the recruitment starts, i.e. finding people to fill those jobs. Public administration in the unite States has come a long focus from the time of Andrew Jackson, when, in the popular view, government jobs could be performed by any individuals (or at least any men) with normal intelligence. chthonic Jackson and his successors, frequent rotation on office was encouraged no extra prior training or experience was necessary for most jobs. Merit systems were designed for the most part to keep out the grossly in fitted, not to attract the highly qualified.Gradually, the pattern changed. The government began attracting especially competent applicants. Openings were more highly publicized, recruiting visits were made to college and university campuses, and allowance were made more nearly combative with those in the private sector. Active efforts were made to attract individuals who, in earlier times, would have been excluded from public employment because of their ethnic or racial backgrounds or because they were women.Examining and selectingOnce applications have been received, the next step in the personnel process is examination. The term examination does not refer only to a pencil-and-paper test. Some judgments are made on the tooshie of an unassembled examination. That is, the application form itself may require sufficient information to permit the assignment of a score based on reported experience and education and on references. Another possibility, especially important for jobs requiring particular skills, is performance examination. Some jobs call for an verbal examination, particular ly those for which communication skills are especially important. One examination of special importance is the Professional and Administrative Career mental testing (PACE).PACE is intended to select candidates for federal official government careers rather than for particular jobs. The personnel execution (e.g. accomplished Service Commission) considers the list with the names of the individuals with the highest examination scores from which it trains the new employee. Considerable discretion is allowed in making the final choice. Following selection, the new employee is promising to serve a probationary period, often six months, during which removal is relatively easy. force play managers encourage supervisors to see this as an source of the testing procedure, but few employees are, in fact, dismissed during this period.military ratingThe valuation of employee performance is a only personnel function. Recently, the hack has been to formalize rating schemes and to regulariz e feedback to employees. Where possible, objective measures of the work completed are employed. In jobs where this is not possible, supervisors are encouraged to legal expert performance as accurately as possible using impressionistic techniques. By supplying a continuing character of performance, such evaluation can protect employees from capricious actions of a subjective supervisor. continue education in the public serviceGovernment is deeply involved with the further education and training of the employees. This involvement may range from relatively simple, in-house training sessions even on-the-job training to the financing of undergrad or graduate education. Many universities, in cooperation with government agencies, have developed special programs for public employees, and the courses typically lasting for a week, may be conducted either at a university campus or at an agency site. The Federal Executive Institute in Charlottesville, Virginia, established in 1968, operate d by the Civil Service Commission, provides managerial training for high-ranking federal executives. The commission also has regional training centers located throughout the country. Public personnel are also often given leaves for a semester or a year by their agency to engross a degree at the doctoral level (the Doctor of Public Administration) or to fulfill a masters program.ELEMENTS AND MODELS OF A DECISION-MAKING PROCESSWe all make decisions all the time. Some are small some will have ramifications throughout our lives. sometimes we make snap judgments that in retrospect seem wise. Other times we carefully weigh the pros and cons but are betrayed by fate. Often the most important decisions are nondecisions we put things off, choose to thin problems, or to avoid situations or people and later discover that inaction has consequences just as important as those toping from action. quaternity processes of decision-makingWhether small or large, mindless- or long-term, study or impulsive, decision-making involves four major elements problem rendering, information essay, choice, and evaluation. They are not sequential, they occur simultaneously. And it is often difficult to identify when a decision process begins and ends as most important choices are ongoing.Problem definitionThe first step in delimitate a problem is recognizing that it exists. Then, problems are bighearted attention is scare. Selecting a problem for attention and placing it on the policy agenda is the most important element in policy making. When a problem is given attention, it gains focus and takes shape. How a problem is defined affects how it is addressed. The problem of the stateless is a earnest example. The people without home have always been with us. roughly often they have been seen as people who because of their own weaknesses could not find work and afford homes.They were dismissed as drunks and drifters. So defined, the homeless remained a problem in the background a problem for the redemption Army, not the government. But as their number grew, we began to take a closer look. We sawing machine individuals discharged from mental institutions, the unemployed whose benefits had expired, and families ineffective to afford decent home. And we started seeing the homeless as people in despairing situations. This change in our perception adapted the decision process. Homelessness is now a focus of policy debate.Information searchWhen we are only vaguely aware that a problem exists, our first step is often to learn more about it, and this study is an important step in the decision-making. acetous rain is a good example. number 1 in Europe and then in North America, people noticed that trees were dying, and a few scientists began to ask why. Pollution and changes in climate were explored. Out of this active search for information the problem gained definition air defilement is killing trees. Then, the solutions were considered. Reducing venereal infection rains requires costly reduction in pollution created in regions often at great distance from the dying trees. Thus, the information defined the nature of the policy-making.Information has always been rally to governing, and governments are primary sponsors of research both in the sciences and humanities. Such research is drive by the interests of scholars and may not have immediate relevance to policy debate. But it may have important policy implications. For example, advances in lasers and genetic engineering influence defense and social policy in ways unanticipated by scientists or their government sponsors.ChoiceAs problems are defined and information about problems and outcomes is examined, choices emerge. weighing options and selecting are the most visible decision-making processes.sometimes choices are difficult and taking decisions is very hard, especially when choices are not clear and their results are unpredictable. Should we negotiate with terrorists? Do we w ant to save the lives of hostages, as family members prefer, or do we want to eliminate any incentive for future terrorism? The selection process does not necessarily require conclude judgments the compromises of group decision-making often produce results that only few individuals prefer satisfying sensation interests often means ignoring the interests of others.EvaluationDecisions do not end with choices among alternatives. Decision-makinginvolves evaluating the effects and actions. Evaluation may be formal (an official study of the results produced by a new government program) or informal (scanning the news, public lecture to colleagues). Whether formal or informal, evaluation is another form of information gathering after the choice. The distinction between information search and evaluation is arbitrary. Before decision makers reach conclusions, most try to anticipate outcomes. The most difficult aspect of evaluating choices is establishing the criteria.The most common criter ion is the result if things turn out well we feel that we made the right choice. But in this case we may confuse good luck with good decision-making (consider the decision to have a operation all surgery involves risk, and if a person chooses to take the very slight risk to remove a small tumour and dies during surgery, was the decision wrong?). Results are not frequent criteria for the quality of a decision. The evaluation of any decision-making must involve sounding at results and processes as well as the situation faced by decision makers.Models of decision-makingThere is no right or wrong way to make decisions. Sometimes cautious deliberation is the best path at other times risks are take. But scholars speak about two broad categories of models of decision-making logical and visceral models. coherent decisions are choices based on judgment of preferences and outcomes. They are not always turn out best and they do not eliminate the possibility of failure. Sometimes the go al is so important that it is rational to choose an option with little promise of payoff. Opting for observational surgery is a rational choice over a life of pain.In nonrational models choices do not result from the deliberate balancing of pros and cons. These models share the conjecture that the mix of rules and participants shape choices, and that decisions result from the varying (though not necessarily accidental) mix of ingredients. Most of governmental decisions are within these models. The decision process there is too complex to take into account multiple goals, alternatives and impacts of every alternative the time required to take a decision is too short thefinances are too thin to provide long researches.Taken to extremes, rational models reduce human judgment to computation, and nonrational models portray decision outcomes as the result of forces beyond individual control.Both rational and nonrational models of the decision process are products of value-neutral social science. Values enter rational decision models only in the form of preferences, but they are generally defined in terms of self-interest. An emerging view of decision-making places a stronger emphasis on decisions as value statements.LEADERSHIP leading is the direction and guiding of other participants in the organization. Leadership differs in degree. Transactional leaders exchange rewards for services. They guide subordinates in recognizing and clarifying roles and tasks. They give their subordinates the direction, support, and trustingness to fulfill their role expectations. They also help subordinates understand and satisfy their own needs and desires. They encourage better than average performance from their subordinates. They are good managers. Transformational leading is more dramatic. Transformational leaders change the relationship of the subordinate and the organization. They encourage subordinates to go well beyond their original commitments and expectations. If transa ctional leaders expect diligence, transformational leaders foster devotion. These leaders have the ability to reach the souls of others to raise human consciousness. They raise the level of awareness and encourage people to look beyond their self-interest. Both forms of leadership are important.When people in positions of authority encourage subordinates to believe that their work is important not merely a fair exchange of pay for work motivation, commitment, and performance surpass routine expectations. Leadership is required for major changes and new directions, and without leadership government easily stagnates. When things go well or poorly we credit or whack the leader. We look for leadership in candidates for high office. But can we determine which job candidates are natural born leaders? Can we train employees so that they develop the required personality characteristics to become effective leaders? Over many years, investigators have hoped to identify leadership traits. I t isextremely difficult to know precisely what traits such diverse political leaders as snooze Bonaparte, Luther King, Vladimir Lenin, Joseph Stalin, Indira Ghandi, and Adolf Hitler shared in common.Yet many researches have attempted to identify universal characteristics of leadership and the following classification of the leadership traits is suggested 1)capacity (intelligence, verbal facility, originality, judgment) 2)achievement (scholarship, knowledge, athletic accomplishments) 3)responsibility (dependability, initiative, persistence, aggressiveness, self-confidence, desire to excel) 4)participation (activity, sociability, cooperation, adaptability, humor) 5)status (socioeconomic position, popularity).Yet this list is not very helpful. finical traits are neither necessary nor sufficient to become a leader. There are brilliant thinkers and talkers who are not leaders, and there are people who are not very intelligent and not evoke with verbal facility who are obvious leaders. The attribute of a degree does not say enough of the holder and whether he would fit into a particular situation. In some situations the managers transcendent education may be even resented by less well ameliorate organization members. It is obvious that some managers are better leaders than others, and if psychological traits do not explain the variations, what is the explanation? Some investigators emphasize the situational character of leadership.The ingredients of this parameter of leadership are the following status, or position power the degree to which the leader is enabled to get the group members to comply with and accept his or her leadership (but leadership should not be confused with high position holding high office does not ascertain impact despite the leaders formal power, he or she did not always get from subordinates the performance that was desired) leader-member relations acceptance of the leader by members and their loyalty to him or her task-structure t he degree to which the jobs of the followers are well defined ability to do the most critical needs for organization members at the moment (physiological needs for food, sleep, etc. or safety needs for exemption from fear, for security and stability needs for love, friends and turn over esteem needs for self-respect and the respect of others or needs for self-actualization, for achieving ones potential). Defining leadership is a very difficult task butrejecting the study of leadership would impoverish our understanding of governing.