Quantitative Research Methods Project Paper Example | Topics and Well Written Essays - 2500 words

Quantitative Methods Project - Research Paper practice sessioneople are influenced by peers and similar or highly-regarded others in their environment wishing to conform to their expectations and attempting to fit in to their surrounding social milieu. Taking the theory of social influences to its logical conclusion, social influences also argues that we are indoctrinated through and through enculturation to perceive aspects in certain manner (Nisbett & Ross, 1980). Heuristics or schemas are created through which we automatically reason facets of our environment such as objects, personality traits, self, social roles, and social groups in a subjective manner, so driving our response. This is known as a cognitive model of perception.Priming, on the other hand, (although not needfully contradictory, merely different the two could actually be synthesized) argues that different stimuli instigate memory/ mental customer thus evoking a behavioral or judgmental repose. The theory has be en characterized as a network of complect nodes that when a particular target (for instance word or human) is perceived, the node or group of nodes representing that archetype are activated, and flooding spreads to closely associated nodes (Maxfield, 1997). The perceivers response is quickly and involuntarily activated and shortsighted if anything can be done to impede response.The general framework is cognitive, namely the belief that enculturation has spill particular heuristics that instigate negative stereotyping. In fact, however, affect has been shown to have as strong if not stronger burden on attitude (Esses, Haddock, & Zanna, 1993). Can these results carry over to prejudice? Which is stronger in determining negative stereotyping ready or social influence? This is what this study intends to investigate.Deliverable 2 Write a critical depth psychology of the structure of one of the two theories you selected above, decomposing the theory into its component parts focus on the strengths and weaknesses of the theory in terms of its promise